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Fashion Hotel
Saudi Arabia | Riyadh
MIXED-USE
Fashion Hotel is envisioned as a contemporary mixed-use destination that combines hospitality and retail within a bold vertical landmark. Designed for the dense urban fabric of Riyadh, the project maximizes its compact footprint through an efficient architectural composition that balances premium accommodation with an active commercial frontage.
The architecture is defined by a glass tower rising above a vibrant retail podium, creating a distinctive skyline presence. Expansive curtain walls maximize natural daylight and panoramic city views, while integrated LED lighting transforms the façade into a dynamic urban landmark after sunset. At street level, transparent storefronts strengthen the connection between the hotel and the surrounding public realm, activating the pedestrian experience.
The entrance portal creates a memorable arrival, leading guests into a contemporary lobby that reinforces the hotel's modern identity. The combination of bold architectural forms, transparency, and digital expression establishes Fashion Hotel as a destination that reflects the energy and sophistication of its metropolitan setting.
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